Twitter Q2 beats on sales of $841M and EPS of $0.20, new metric of mDAUs up to 139M

Twitter Q2 beats on sales of $841M and EPS of $0.20, new metric of mDAUs up to 139M

Two days after Facebook reported growing numbers (even amid its regulatory turmoil), its social media counterpart Twitter today announced its Q2 results. The company made $841 million in overall revenues, up 18% on a year ago; with EPS and net income respectively at $1.43 and $1.1 billion, a huge bump due to a “significant income tax benefit” […]

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Digital Marketing News: Influencer Marketing Grows, Personalization In B2B, Facebook’s Shrinking Ad Size, LinkedIn’s Record Engagement & More

Digital Marketing News: Influencer Marketing Grows, Personalization In B2B, Facebook’s Shrinking Ad Size, LinkedIn’s Record Engagement & More

The post Digital Marketing News: Influencer Marketing Grows, Personalization In B2B, Facebook’s Shrinking Ad Size, LinkedIn’s Record Engagement & More appeared first on Online Marketing Blog – TopRank®. Build your free WordPress website with Host2.us free hosting today!

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How Machine Learning Personalization Drives Meaningful Connections with Millennial Audiences

How Machine Learning Personalization Drives Meaningful Connections with Millennial Audiences

Millennials represent a major demographic in today's' marketplace, 35 percent of the American labor force, with a combined annual spending power of $600 billion. Yet many well-established brands have encountered difficulties engaging younger cohorts. Some brands, in fact,  attribute recent declines in market shares to millennial pushback over what the generation perceives as corporate inauthenticity. […]

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