How Machine Learning Personalization Drives Meaningful Connections with Millennial Audiences

How Machine Learning Personalization Drives Meaningful Connections with Millennial Audiences

Millennials represent a major demographic in today's' marketplace, 35 percent of the American labor force, with a combined annual spending power of $600 billion. Yet many well-established brands have encountered difficulties engaging younger cohorts. Some brands, in fact,  attribute recent declines in market shares to millennial pushback over what the generation perceives as corporate inauthenticity. […]

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Facebook ignored staff warnings about ‘sketchy’ Cambridge Analytica in September 2015

Facebook ignored staff warnings about ‘sketchy’ Cambridge Analytica in September 2015

Facebook employees tried to alert the company about the activity of Cambridge Analytica as early as September 2015, per the SEC’s complaint against the company which was published yesterday. This chimes with a court filing that emerged earlier this year — which also suggested Facebook knew of concerns about the controversial data company earlier than […]

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