A guide to Virtual Beings and how they impact our world

A guide to Virtual Beings and how they impact our world

Money from big tech companies and top VC firms is flowing into the nascent “virtual beings” space. Mixing the opportunities presented by conversational AI, generative adversarial networks, photorealistic graphics, and creative development of fictional characters, “virtual beings” envisions a near-future where characters (with personalities) that look and/or sound exactly like humans are part of our […]

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The 21 Psychological Elements that Power Effective Web Design (Part 1)

The 21 Psychological Elements that Power Effective Web Design (Part 1)

“We must ground our webpage designs in the customer’s psychology or risk losing business.” — Flint McGlaughlin (This article was originally published in the MarketingExperiments email newsletter.) Think about your current landing page and ask yourself, “If I were to take my headline and put it on several other brands’ webpages, would it still apply to other […]

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