A new way to unify app and website measurement in Google AnalyticsA new way to unify app and website measurement in Google AnalyticsGroup Product Manager, Google Analytics
People expect to interact with businesses when and how they like, such as browsing a brand’s website to research a product and then purchasing it later using the brand’s app. Getting insight into these cross-platform journeys is critical for businesses to predict customer needs and provide great experiences—but it can be very challenging. Currently, many […]
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