A new way to unify app and website measurement in Google AnalyticsA new way to unify app and website measurement in Google AnalyticsGroup Product Manager, Google Analytics

A new way to unify app and website measurement in Google AnalyticsA new way to unify app and website measurement in Google AnalyticsGroup Product Manager, Google Analytics

People expect to interact with businesses when and how they like, such as browsing a brand’s website to research a product and then purchasing it later using the brand’s app. Getting insight into these cross-platform journeys is critical for businesses to predict customer needs and provide great experiences—but it can be very challenging. Currently, many […]

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Experimentation news round-up #4: Dark patterns, insights from Bezos, and learnings from 20,000+ experiments

Experimentation news round-up #4: Dark patterns, insights from Bezos, and learnings from 20,000+ experiments

Welcome back to another experimentation news round up from WiderFunnel. If you missed the previous three round-ups, you can check…Read blog postabout:Experimentation news round-up #4: Dark patterns, insights from Bezos, and learnings from 20,000+ experiments The post Experimentation news round-up #4: Dark patterns, insights from Bezos, and learnings from 20,000+ experiments appeared first on WiderFunnel […]

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