Now at Google, Facebook’s former teen-in-residence launches new social game Emojishot

Now at Google, Facebook’s former teen-in-residence launches new social game Emojishot

Facebook’s former teen-in-residence Michael Sayman, now at Google, is back today with the launch of a new game: Emojishot, an emoji-based guessing game for iOS, built over the past 10 weeks within Google’s in-house incubator, Area 120. The game, which is basically a version of charades using emoji characters, is notable because of its creator. […]

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How to Intertwine Online & Offline Tactics to Cultivate B2B Influencer Relationships

How to Intertwine Online & Offline Tactics to Cultivate B2B Influencer Relationships

Effective B2B influencer marketing is rooted in brands developing and nurturing relationships—relationships with individuals who have the relevant topical expertise, reach, and resonance to align with the goals of the brand. Of course, those relationships are often cultivated in the digital realm via social media, email, and audio or video conferencing. And that’s OK. We’ve […]

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Modern Marketing Influencer Blog Series: How to Put More Transparency in Your Marketing to …

Modern Marketing Influencer Blog Series: How to Put More Transparency in Your Marketing to …

Every business is in the business of trust: building it among customers, scaling it to capture markets, and maintaining it to fuel growth. That’s a tremendous challenge in a digital world full of bad news and fake news. How do brands break through the noise? Transparency is the answer. Transparency shrinks the distance between a […]

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