Customer Success Depends upon Transparency

Customer Success Depends upon Transparency

Peter Armaly is a Senior Director and Advisor for Oracle SaaS Customer Success. He is responsible for program design and execution of skills enablement for the customer success organization and in that capacity he works closely with senior executives both internally and externally. Peter is a highly accomplished marketing and customer success practitioner/leader who leverages […]

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Brandcast 2019: YouTube updates Google Preferred algorithm, makes originals free with ads

Brandcast 2019: YouTube updates Google Preferred algorithm, makes originals free with ads

Among other announcements, YouTube said the change is aimed at addressing the varied interests of fans and providing new sponsorship opportunities for brands. The post Brandcast 2019: YouTube updates Google Preferred algorithm, makes originals free with ads appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website […]

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Digital Marketing

Digital Marketing

Unlike many of the old marketing channels that have enormous barriers to entry, every single business can use digital marketing to grow their business. Even better, the more you put into it, the more you get. If you’re just starting to explore digital marketing, start with our Beginners Guide to Online Marketing. It covers all […]

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Spotify is testing voice-enabled ads that let listeners command engagement

Spotify is testing voice-enabled ads that let listeners command engagement

The test is running in the U.S. to promote branded and original content, but could expand to other brands in the coming months. The post Spotify is testing voice-enabled ads that let listeners command engagement appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us […]

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Facebook makes ThruPlay default for video campaigns, begins phasing out 10-second view optimization

Facebook makes ThruPlay default for video campaigns, begins phasing out 10-second view optimization

You’ll need to manually change campaigns set to optimize ad delivery for 10-second views, or your campaigns will be paused at the end of July. The post Facebook makes ThruPlay default for video campaigns, begins phasing out 10-second view optimization appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your […]

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