Link Building

Link Building

There’s no ranking factor more important than links. If you want to rank, you need to have lots of links pointing back to your website. As simple as it sounds, a link is not a link. There are variables, such as: relevancy and authority. We have over 30 guides that will help you master link […]

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Beyond call tracking: Measuring sentiment for marketing success

Beyond call tracking: Measuring sentiment for marketing success

Call analytics can be a touchy subject among some marketing teams, particularly those that have strained relationships with the sales team of their organizations. The tension between the two departments often leaves a gap between our teams that, when bridged, create valuable insights into… Please visit Marketing Land for the full article. Build your free […]

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Laying the foundation for experimentation-based digital marketing in healthcare

Laying the foundation for experimentation-based digital marketing in healthcare

The headlines are everywhere: biosensors, point-of-care diagnostics, artificial intelligence, next-generation sequencing—the healthcare industry is evolving rapidly. The way healthcare is…Read blog postabout:Laying the foundation for experimentation-based digital marketing in healthcare The post Laying the foundation for experimentation-based digital marketing in healthcare appeared first on WiderFunnel Conversion Optimization. Build your free WordPress website with Host2.us free […]

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Trust Factors: The (In)Credible Impact of B2B Influencer Marketing

Trust Factors: The (In)Credible Impact of B2B Influencer Marketing

Trust is a currency. It’s arguably the most valuable currency in today’s B2B marketing environment. And much like real money, it needs to be earned; the risks of attempting to counterfeit trust are grave. In the first installment of our Trust Factor series, we discussed how creating best-answer content serves a long-term trust-building strategy. Today […]

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The Next Evolution in Email Click Bots: Exploitive Bots Pretending to Be Engaged Subscribers

The Next Evolution in Email Click Bots: Exploitive Bots Pretending to Be Engaged Subscribers

Bots are having a profound effect on how the internet functions and may even outnumber people on some platforms like Twitter. Email marketing is not immune to click bots, with the newest activity being from bots that mimic human subscribers in order to collect information to power data service businesses. “We’ve been seeing more email […]

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