Monthly ArchivesMay, 2019 - Host2.us - Page 8

While we are at the mercy of Google’s auction systems in determining CPC, we can install safeguards to ensure increases are controlled. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

While there are some who think the expression “influencer” is an expired term, the role of influence on B2B buying decisions is irrefutable. According to the World Federation of Advertisers, 65% of multinational brands will increase influencer marketing spending in the next 12 months and there’s good reason for increased confidence: The 2019 Content Preferences […]

Digital marketing efforts are connected in many ways, aligning across audience segments, messaging, and intended results. However, some marketing tactics cross paths in different ways, leading to synergies that can be leveraged to advance a brand’s overall marketing efforts. One important intersection straddles both content marketing and social media. Two seemingly disparate areas, these efforts […]

In WeChat -dominated China, there’s no shortage of challengers out there claiming to create an alternative social experience. The latest creation comes from ByteDance, the world’s most valuable startup and the operator behind TikTok, the video app that has consistently topped the iOS App Store over the last few quarters. The new offer is called […]

Digital ad fraud in the U.S. is worth more than $7 billion annually, according to third party estimates. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

The updates add guidelines on content expertise and interstitial pages, while lumping “E-A-T” in with “Page Quality.” Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Multi-channel analytics are also available in a closed beta. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Campaign-level conversions and a new smart bidding strategy are among the new features. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

SEO goes far and beyond keyword research and building backlinks. There is also a technical side of SEO that will largely impact your search ranking. This is an area where your robots.txt file will become a factor. In my experience, most people aren’t too familiar with robots.txt files and don’t know where to begin. That’s […]

Back in the days when I was learning PPC, one of the two biggest growing pains I had were: Learning the difference between segmenting campaigns out to maximize efficiency Reaching the point where the juice is no longer worth the squeeze Rather than creating clutter and a burdensome account to manage, I’ve since learned to make use […]