Emotion and Empathy: The Storytelling Keys to Content Marketing

Emotion and Empathy: The Storytelling Keys to Content Marketing

People, of course, love storytelling. It holds them their interest and makes learning easier and more intuitive.  How does this relate to marketing. Well, storytelling is the very essence of content marketing. You are telling the story of your brand and what it can do for customers.  Strategic Storytelling Storytelling helps content marketers: Sell or […]

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UK Internet attitudes study finds public support for social media regulation

UK Internet attitudes study finds public support for social media regulation

UK telecoms regulator Ofcom has published a new joint report and stat-fest on Internet attitudes and usage with the national data protection watchdog, the ICO — a quantitative study to be published annually which they’re calling the Online Nation report. The new structure hints at the direction of travel for online regulation in the UK, […]

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