Laying the foundation for experimentation-based digital marketing in healthcare

Laying the foundation for experimentation-based digital marketing in healthcare

The headlines are everywhere: biosensors, point-of-care diagnostics, artificial intelligence, next-generation sequencing—the healthcare industry is evolving rapidly. The way healthcare is…Read blog postabout:Laying the foundation for experimentation-based digital marketing in healthcare The post Laying the foundation for experimentation-based digital marketing in healthcare appeared first on WiderFunnel Conversion Optimization. Build your free WordPress website with Host2.us free […]

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Trust Factors: The (In)Credible Impact of B2B Influencer Marketing

Trust Factors: The (In)Credible Impact of B2B Influencer Marketing

Trust is a currency. It’s arguably the most valuable currency in today’s B2B marketing environment. And much like real money, it needs to be earned; the risks of attempting to counterfeit trust are grave. In the first installment of our Trust Factor series, we discussed how creating best-answer content serves a long-term trust-building strategy. Today […]

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