The Next Evolution in Email Click Bots: Exploitive Bots Pretending to Be Engaged Subscribers

The Next Evolution in Email Click Bots: Exploitive Bots Pretending to Be Engaged Subscribers

Bots are having a profound effect on how the internet functions and may even outnumber people on some platforms like Twitter. Email marketing is not immune to click bots, with the newest activity being from bots that mimic human subscribers in order to collect information to power data service businesses. “We’ve been seeing more email […]

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B2B Social Media Shakeup: 4 Developments That Have Caught Our Eye

B2B Social Media Shakeup: 4 Developments That Have Caught Our Eye

Following scandal, criticism, and calls for more privacy and relevancy, social media giants are working hard to recapture their original allure as safe communities and conversation destinations. And while platforms are ardently focused on heightening the everyday user’s experience, the movements we’ve seen so far in 2019 signals that B2B brands will still have some […]

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