Yearly Archives2018 - Host2.us - Page 78

Email marketing needs to be a priority for all businesses in 2018. It doesn’t matter what type of company you have or what industry you’re in. In fact, 89% of marketers named email as their primary method of lead generation. If you are putting more effort into your email marketing strategy, you’ve got the right mindset. […]

Google leans more on algorithms for ads as critics highlight risks Google has unveiled a slew of new ad-buying tools that incorporate machine learning, and expanded availability of a utility for running the best text-based search result ads. What will the new ad tools announced Tuesday offer for digital marketers? Reuters Facebook Adds Keyword ‘Snooze’ […]

We believe that measurement you can trust is critical for brands trying to understand the impact of their marketing. But as the customer journey has become more complex, measurement has become increasingly challenging. And while Google strives to build great solutions, some marketers prefer to rely on third-party measurement solutions. That’s why we’re announcing Google […]

The post Facebook Group Hacks with Pat Flynn appeared first on ProBlogger. Our team has just finished watching this video of Pat Flynn’s from earlier this year. It’s all about using Facebook groups, and he shares 27 different tips and hacks for Facebook marketing within your groups. We think it will give you a lot […]

Today, we’re introducing new Cross Device features to Google Analytics. Analytics will now help you understand the journey your customers are taking across their devices as they interact with your website, giving you a complete view of the impact of your marketing so you can run smarter campaigns that deliver more tailored experiences to your […]

As a business owner, you have to keep coming come up with creative ways to attract new customers. But as you know, this type of marketing can be expensive. It’s much more cost-effective to market to your existing customers than to find new ones. Acquiring a new customer is six to seven times more expensive than retaining […]

If you want conversion rate increases, the No. 1 factor to consider is customer motivation, according to the Conversion Sequence Heuristic from MECLABS Institute (parent research organization of MarketingExperiments). That’s why the letter “m” has the biggest multiplier (4) in the heuristic. When we talk about motivation, we often talk at a granular level — […]

While digging through data and market research, it can be easy to get lost in the numbers. But when assessing these insights, what really matters is the stories they tell. This is a key point of emphasis for Gartner, and specifically its Smarter with Gartner content platform, which adds context and substance to trends surfaced […]

For advertisers, the Google Marketing keynote is a hotly anticipated annual event where we get to hear about all of the new features coming up in Google’s suite of marketing tools. It’s also a great indicator of what’s top of mind for Google, and what betas you can expect to roll out (or bug your […]

This post originally appeared on the Inside AdWords blog The ways people get things done are constantly changing, from finding the closest coffee shop to organizing family photos. Earlier this year, we explored how machine learning is being used to improve our consumer products and help people get stuff done. In just one hour, we’ll […]