Yearly Archives2018 - Host2.us - Page 75

Transcript of Honest Startup Advice From Somebody Who’s Been Through It written by John Jantsch read more at Duct Tape Marketing Back to Podcast Transcript John Jantsch: If you’re a founder of a startup, maybe you need some brutally honest advice from somebody who’s been there. For this episode of the Duct Tape Marketing podcast, […]

This week, we dug deep into getting serious as professional writers — and how sometimes, the key to doing that is turning more of your professional habits into games. One of the most common problems writers face is difficulty coming up with ideas. But on Monday, Stefanie Flaxman explored why “good ideas” don’t always produce […]

When looking back on summer 2018, it’s hard to ignore the optimism that’s been in the air. Sunny weather? Check. England football triumph? Almost! AI as the next big thing in digital marketing? Try and count the number of articles, blog posts and sound bites that you’ve encountered over the last month which cite AI […]

When we brought together DoubleClick and the Google Analytics 360 Suite under Google Marketing Platform, we knew we had to make some changes to our websites, blogs and social media channels too. Now, the resources you’ve been reading and visiting over the years have been updated to reflect our new brand, so you can find […]

As we pass the midway mark of 2018, it’s clear that mobile technology is prevalent in our world today. In the past, I’ve told you to keep an eye out for the top marketing trends of 2018. But now I want to take that one step further and narrow that focus specifically to mobile trends. […]

The following research was first published in the MECLABS Quarterly Research Digest, July 2014.  Product pages are a staple in nearly every business website in existence. Oftentimes, they represent the final hurdle before a prospect clicks “add to cart” or fills out your form. Therefore, if we can improve the performance of these key pages, […]

By Amanda Byrne, CX Design Specialist, Oracle Have you ever wondered if there was a better place to grab a burger or a quicker way to get somewhere you frequent? Ten years ago, information like that wasn’t nearly as easy to come by as it is today. Now, we can post our question in a […]

Since the inception and rise of digital marketing, marketers have been keeping a watchful eye on Google — the ruler of the kingdom of search. From research project to technology giant, over the last two decades Google has cemented itself as the dominating force in internet search. And while there are other rising contenders in […]

As retailers continue to move up the marketing maturity model, the use of segmentation becomes more and more integral to their marketing programs. The question becomes less about “Should we segment?” to more about “How should we segment?” or the even more critical “What will we do with those segments?” Segmentation, in its simplest form, […]

It’s past your bedtime. Do you know where your private personal data is? Do you know who has access to that data? Your answers are probably ‘No’. That’s because you’ve handed over a lot of private data to service providers on the internet and trusted that they’re protecting you and that data. Recent events have […]