It’s time for Facebook and Twitter to coordinate efforts on hate speech

It’s time for Facebook and Twitter to coordinate efforts on hate speech

Since the election of Donald Trump in 2016, there has been burgeoning awareness of the hate speech on social media platforms like Facebook and Twitter. While activists have pressured these companies to improve their content moderation, few groups (outside of the German government) have outright sued the platforms for their actions. That’s because of a […]

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Wish, Netflix, Uber and ~100 others testing WhatsApp’s new Business API

Wish, Netflix, Uber and ~100 others testing WhatsApp’s new Business API

Earlier this month, WhatsApp announced the launch of its first revenue-generating enterprise product, the WhatsApp Business API. The API allows businesses to respond to messages from WhatsApp users for free up to 24 hours, then charges for any responses after that point on a per message basis. Though still in a limited preview, the company […]

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How to Increase Sales by Personalizing the Customer Experience

How to Increase Sales by Personalizing the Customer Experience

Successful brands put the customer first. They monitor their customers’ behaviors and leverage their needs to enhance the buying process. You can also boost your revenue by optimizing the customer experience. If you want to take this concept one step further, you need to focus on one important element that will increase sales. Personalization. Personalizing […]

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Top 5 Reasons to Attend a Modern Marketing Express Near You

Top 5 Reasons to Attend a Modern Marketing Express Near You

By Jennifer Dennis, Director, Marketing, Oracle Marketing Cloud Oracle Marketing Cloud is hitting the road. Bringing our customers, partners, leaders, and product and services experts together for visionary thought leadership. These FREE half-day events kick off in Toronto September 12, highlighting the latest best practices and innovative breakthroughs around Oracle Eloqua and Oracle Responsys. Speakers […]

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Digital Marketing News: Facebook’s User Ratings & Groups Pixel, Google’s Ad Strength Tool, & Surprising Gen Z Survey Findings

Digital Marketing News: Facebook’s User Ratings & Groups Pixel, Google’s Ad Strength Tool, & Surprising Gen Z Survey Findings

Facebook moves to rate users on trustworthiness: report Facebook has started assigning users a reputation score. Will the new user trustworthiness rating system, which has been refined over the past year, see eventual digital marketing uses? Reuters Machine learning reveals crazy advertising ideas that actually work Artificial intelligence aims to not only create but monitor […]

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