Ashley Zeckman Dispels B2B Influencer Marketing Lies at CMWorld

Ashley Zeckman Dispels B2B Influencer Marketing Lies at CMWorld

It’s no wonder that Ashley Zeckman, Digital Strategy Director at TopRank Marketing, drew a crowd last week at Content Marketing World: she promised to debunk the prevalent myth that influencer marketing is best suited for B2C brands. Content marketers, just like everybody else, see loads of influencers promoting consumer brands. So, why can’t some of […]

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Personalization at Scale for B2C Companies

Personalization at Scale for B2C Companies

It’s become common knowledge among marketers that personalized marketing provides higher ROI and directly benefits consumers in the form of better engagement and more personal brand relationships. Therefore, smart marketers are constantly investing and pushing to make their marketing more personalized. Yet, these same seemingly smart marketers are making a dumb mistake – forgetting to focus on […]

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Facebook’s ‘Rosetta’ system helps the company understand memes

Facebook’s ‘Rosetta’ system helps the company understand memes

Memes are the language of the web and Facebook wants to better understand them. Facebook’s AI teams have made substantial advances over the years in both computer vision and natural language recognition. Today, they’ve announced some of their latest work that works to combine advances in the two fields. A new system, codenamed “Rosetta,” helps […]

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LinkedIn’s Megan Golden on Building a Blockbuster Content Marketing Strategy

LinkedIn’s Megan Golden on Building a Blockbuster Content Marketing Strategy

“The good news about being a marketer in 2018 is that we have dozens and dozens of channels to share our marketing story,” Megan Golden, group manager of LinkedIn’s* global content and social media marketing, said in the opening of her session at Content Marketing World last Thursday. “The bad news about being a marketer in […]

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