How Amanda Todorovich and the Cleveland Clinic Monetized Their Blog (And Why the Resulting Revenue is Just Gravy)

How Amanda Todorovich and the Cleveland Clinic Monetized Their Blog (And Why the Resulting Revenue is Just Gravy)

In a room overflowing with content marketers hungry to find out how to turn a blog audience into a monetizable asset, Amanda Todorovich delivered. Todorovich, Content Marketing World’s 2016 Content Marketer of the Year, became Director of Content Marketing at the Cleveland Clinic in 2013, when their blog was only six months old and had […]

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What Smartphone Users’ Mobile Mindset Means for Brands

What Smartphone Users’ Mobile Mindset Means for Brands

Feel naked without your smartphone? You’re not alone. That phenomena — and the move to smaller and smaller screens — has pushed marketers to adapt their practices and technologies to provide a mobile-optimized experience. That much isn’t new. But as consumers have grown more and more reliant on their smartphones, a mobile-optimized site isn’t enough. […]

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Influencer & Content Marketing: Solving the Confluence Equation with Lee Odden

Influencer & Content Marketing: Solving the Confluence Equation with Lee Odden

Due to my lifelong contempt for math, I’ve been known to struggle with equations – especially complicated ones. Luckily, understanding the “Confluence Equation,” as broken down by TopRank Marketing CEO Lee Odden at Content Marketing World, is quite straightforward. For modern marketers, it’s also absolutely critical. Content + Influence = Confluence Given the setting where […]

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260: How One Recipe Blogger Turned Her Blog Around with a Simple Mindshift

260: How One Recipe Blogger Turned Her Blog Around with a Simple Mindshift

The post 260: How One Recipe Blogger Turned Her Blog Around with a Simple Mindshift appeared first on ProBlogger. How a Mindshift Changed One Blogger’s Perspective This episode of our Blogging Breakthroughs series features eight-year blogger Sarah Cook. Her blog Sustainable Cooks shares recipes, gardening tips, and real food for food people. Sarah describes how a […]

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Interview with Priscilla Chan: Her super-donor origin story

Interview with Priscilla Chan: Her super-donor origin story

https://techcrunch.com/wp-content/themes/techcrunch-2017/features/shortcodes/vidible-callback-js.php?id=0 Priscilla Chan is so much more than Mark Zuckerberg’s wife. A teacher, doctor, and now one of the world’s top philanthropists, she’s a dexterous empath determined to help. We’ve all heard Facebook’s dorm-room origin story, but Chan’s epiphany of impact came on a playground. In this touching interview this week at TechCrunch Disrupt SF, […]

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Hate speech, collusion, and the constitution

Hate speech, collusion, and the constitution

Half an hour into their two-hour testimony on Wednesday before the Senate Intelligence Committee, Facebook COO Sheryl Sandberg and Twitter CEO Jack Dorsey were asked about collaboration between social media companies. “Our collaboration has greatly increased,” Sandberg stated before turning to Dorsey and adding that Facebook has “always shared information with other companies.” Dorsey nodded […]

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