A/B Testing: Why do different sample size calculators and testing platforms produce different estimates of statistical significance?

A/B Testing: Why do different sample size calculators and testing platforms produce different estimates of statistical significance?

A/B testing is a powerful way to increase conversion (e.g., 638% more leads, 78% more conversion on a product page, etc.). Its strength lies in its predictive ability. When you implement the alternate version suggested by the test, your conversion funnel actually performs the way the test indicated that it would. To help determine that, […]

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Want to Go Stress Free? Here Are 6 Reasons to Hire A Digital Marketing Agency

Want to Go Stress Free? Here Are 6 Reasons to Hire A Digital Marketing Agency

From developing and executing your marketing strategy to measuring results, your plate always has a healthy heaping of responsibilities—all of which are likely served with a side of stress from time to time. If you’re nodding your head in agreement, you’re certainly not alone. A couple years ago, Workfront released its Marketers Stress Report revealing […]

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How Customer-Centric FAQ Pages Can Improve Content Marketing Results

How Customer-Centric FAQ Pages Can Improve Content Marketing Results

Your prospects and customers have questions. And it’s your job as a content marketer to answer them. That’s why you’re continuously turning out content to inform, engage, and inspire action throughout the buyer journey. But wouldn’t it be great if you could answer many of those burning questions in one convenient, easy-to-use resource? It would. […]

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