Yearly Archives2018 - Host2.us - Page 164

Paid media transparency has become an increasingly pressing industry issue over the last few years. In January 2017, Chief Brand Officer of Procter & Gamble (P&G) Marc Pritchard drew attention to the issue of dishonest agency advertising practices, after an unpleasant surprise in its dealings with one agency led to the company reviewing all of […]

The combination of data and technology are the fuel behind marketing and sales. One of the challenges for companies, though, is how that data provides convincing proof of return on investment. A recent study by Censuswide for Dun & Bradstreet shines light on how the right data and analytics can drive ROI. The challenge According […]

“ROI” can be a blurry idea in the world of content marketing. With often hard-to-measure costs and returns, content marketing ROI or value isn’t always crystal clear. Dealing in metrics like pageviews, time-on-page, organic impressions, and others aren’t always directly translatable into business revenue, which — let’s face it — is what your bosses really […]

I’ve already talked at length about how to design more delightful popups by using The Delight Equation, and today I want to extend that concept by discussing the triggers and advanced targeting you can use to make popup experiences even better. I think we’d all agree that showing a popup to your visitors on every […]

 Two leading Democrats in Congress are calling for new disclosures from Facebook and Twitter about Russian disinformation campaigns on their platforms. In a letter, Rep. Adam Schiff and Sen. Dianne Feinstein, minority leads on the House Intel and Senate Judiciary committees respectively, called for the two tech companies to release any information that have about […]

Federal judge invalidates five patents SEO platform provider Brightedge claimed in lawsuit against competitor Searchmetrics. The post Searchmetrics wins important victory in patent infringement lawsuit appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

You may not have heard of Alan Mulally, but he’s led one of the best turnarounds in modern American business history. As Chief Executive for nearly 8 years at Ford Motor Company, he steered the company through the Great Recession (without taking a bailout), restructured the massive corporation to get the company more focused and […]

In a world awash in data about a person’s behavior, their characteristics, and their likes, how can marketers ensure the work they do doesn’t lose sight of the individual? Before you answer, consider this statistic from Analytics Week: Data is growing faster than ever before and by the year 2020, about 1.7 megabytes of new […]

Starting to feel like you’ve been working in overdrive to (maybe) bring in only half the leads you used to? Not to mention your paid budget seems to be climbing way outta hand? Well, it’s definitely not just you. Marketing’s changing and it’s getting tougher to see strong results. Two weeks ago Facebook tweaked it’s […]

 Rupert Murdoch, the executive chairman of News Corporation, today issued a statement calling for Facebook and Google to subsidize the news traveling through their platforms. In the statement, Murdoch calls on Facebook to pay a carriage fee, as cable companies do with pay TV, to trusted publishers that are posting their content on the social […]