Yearly Archives2018 - Host2.us - Page 166

Columnist Fili Wiese explains what a unique selling proposition (USP) is and why every indexable page on your site needs one. The post The unique selling proposition: A key element for SEO success appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us […]

I’m a big proponent of blogging. It doesn’t matter what business you have or what industry you’re in, blogging can be used as a lead generation tool. How many times do the same people visit your website? Unless you have an ecommerce store, there’s no reason for a prospective customer to visit your website more […]

Some of my favorite childhood memories are centered around drives with my father. What always surprised me was that sometimes those drives would last for hours and other days they would be relatively short, even if the destination was the same. It took me a decade to realize that the days the journey was shorter, […]

Did you know that 15 years ago the average consumer used two touch-points when buying an item, while consumers today run through an average of almost six touch-points? This means that reaching new customers has become significantly more complex. With new platforms and channels still emerging, consumers have more and more choices and are demanding […]

2018 Creative Trends – Shutterstock’s data and creative teams analyzed their customers’ billions of searches for images, footage, and music search and download data to discover the biggest year-over-year increases. What are the top trends? Fantasy, New Minimalism, Space, Natural Luxury, and Punchy Pastels among others. – Shutterstock ‘Organic reach on Facebook is dead’: Advertisers expect price […]

Hana Abaza runs the marketing show over at Shopify Plus, the enterprise arm of e-commerce software giant Shopify. In the interview, we unpack some of the ways they’re increasing product awareness and adoption of a new product – including the genesis of the idea for Shopify Plus, and some product marketing lessons learned. We also talk […]

 Facebook Stories might feel redundant because 300 million people use its other Snapchat clones on Instagram and WhatsApp. But Facebook is convinced that the narrative, ephemeral, camera-first format is the future of sharing… and advertising. So Facebook is doubling down on Stories by testing the ability to create them from desktop, and a much more […]

Advertisers can make more on-the-go changes. The post Google adds keyword functionality to the AdWords app appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

I’ve no idea how to actually do the two-step. Apparently it looks a little something like this: It’s way too complex for me. Fortunately, when it comes to marketing, the two-step opt-in form is much simpler. .single-post .card-system-page.section-lib-post.container .lib-container {max-width: none; width: 100%;} .single-product-marketing .card-system-page.section-lib-post.container .card-system-sidebar {display: none;} hr {margin:70px auto !important;} a img {cursor: […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Speed Update, schema reviews & PPC artificial intelligence appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free […]