Yearly Archives2018 - Host2.us - Page 160

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google EU rivals, Bing Ads tracking fix & Google speed index update appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website […]

Old-school industries don’t get the credit they deserve. Every blog focuses on the hot new startup. People write case study after case study on the trendy new subscription box. But no one ever talks about offline companies. Even though, many times, there’s WAY more money at stake. Take ‘tax relief,’ for example. The latest IRS […]

Marketers are a lot like those realtors on HGTV’s “House Hunters.” The same way they’re trying to find a bungalow with beach access that also has a downtown industrial-loft feel (and stays within a $50,000 budget …), we’re constantly striving to create content that accomplishes many things. We need to create content that’s thoughtful and […]

How well does your ecommerce website convert? On average, ecommerce sites in the United States convert at about a 3% rate. If you’re hovering somewhere around that number, you might think your website is already optimized for high conversions. Even if you think you’re doing well, there’s always room for improvement. In fact, some of […]

Paid search marketers look to technology to provide them with a competitive advantage. AdWords is host to a range of increasingly sophisticated features, but there are also numerous third-party tools that add extra insight. Below, we review some of the essential tools to achieve PPC success. The paid search industry is set to develop significantly through […]

When is the best time to improve an existing product or service? When customers are complaining about it? When sales wane? When it has become so predictable it blends into the background of the industry? When analysts start writing off your company as yesterday’s news? Let’s think about this from a different angle. La Maison […]

 A California appeals court has sided with Allan Candelore, a man suing Tinder over the pricing for its premium service, Tinder Plus. Specifically, Candelore and his lawyers argued that by charging $9.99 per month if a user is under 30, versus $19.99 per month if you’re 30 or older, Tinder is discriminating based on age. […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google featured snippets, Bing Ads audience segmentation & link building appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us […]

Content marketing isn't easy to do. There's no doubt that it's effective, but it's very hard to do it well. It's a little like publishing a book blindly. You have no clue if anyone will be interested enough to read it – and want another. Despite this, content marketing is still an important part of […]