Australia latest to open probe into Facebook data scandal

Australia latest to open probe into Facebook data scandal

Australia’s privacy watchdog has opened an investigation into Facebook in the wake of the Cambridge Analytica data misuse scandal. Yesterday Facebook revealed that more users than previously thought could have had their personal information passed to the company back in 2014 — saying as many as 87 million Facebook users could have had their data “improperly […]

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How To Win The Markie Award

How To Win The Markie Award

Honoring excellence in marketing since 2007, Oracle’s Markie Award is a recognized global pillar of success. Companies of all sizes share their most innovative and successful campaigns in Omni-Channel Marketing, Content Marketing, Social Marketing, Data Management & Advertising, Web Optimization, Marketing Innovation and Analytics. With over 600 entries each year, becoming a Markie finalist or […]

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Facebook to exclude US users from some privacy enhancements

Facebook to exclude US users from some privacy enhancements

There’s no way to sugarcoat this message: Facebook’s founder Mark Zuckerberg believes North America users of his platform deserve a lower data protection standard than people everywhere else in the world. In a phone interview with Reuters yesterday Mark Zuckerberg declined to commit to universally implementing changes to the platform that are necessary to comply with […]

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To Gate, or Not to Gate? Answers to an Age-Old Digital Marketing Question

To Gate, or Not to Gate? Answers to an Age-Old Digital Marketing Question

Modern marketers understand that quality, engaging and relevant content is at the core of any integrated digital marketing strategy. After all, in a world where consumers are increasingly self-directed in researching their options to make purchasing decisions, that quality, engaging and relevant content aids their journey and decision-making. But let’s face it. While marketers want […]

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