Digital Marketing News: CMO Diversity Shortfalls, Goo.gl Retirement, Facebook’s New A/B Tests

Digital Marketing News: CMO Diversity Shortfalls, Goo.gl Retirement, Facebook’s New A/B Tests

Brands Fail to Meet the ANA’s Diversity Goals, Too Progress has been strong in CMO gender balance while ethnic diversity continues to face significant shortfalls, according to new research from the Association of National Advertisers and its inaugural CMO scorecard. While 45 percent of top marketer positions examined in the ANA member data were female, […]

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Apply Big Data to Create Irresistible Customer Experiences

Apply Big Data to Create Irresistible Customer Experiences

In 2013, research by Walker predicted that by 2020 customer experience will overtake price and product as the main differentiator. While most organizations and marketers have prioritized customer experience as top business priority for a few years now, they don’t always know how to get customer experience right. Marketers who are delivering optimal customer experience know that […]

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Facebook, AggregateIQ now being jointly probed by Canada, B.C. data watchdogs

Facebook, AggregateIQ now being jointly probed by Canada, B.C. data watchdogs

Privacy watchdogs in Canada and British Columbia are combining existing investigations into Facebook and AggregateIQ. The latter being a Victoria-based ad targeting tech company that has been linked to Cambridge Analytica, the political consultancy at the center of the Facebook data misuse storm. Facebook responds to data misuse CA whistleblower Chris Wylie — who last […]

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How to expand search marketing reach in the slow season, part 1: Quora

How to expand search marketing reach in the slow season, part 1: Quora

Most businesses typically have a slow season when consumers don’t think of purchasing their services or products. Despite effective and well-built paid search and social programs, they’re often faced with the challenge of exhausting what they have within their core channels. So how can they avoid getting into the slump of low volumes and grab […]

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