The forgotten ‘Facebook of China’ is sold for $20M

The forgotten ‘Facebook of China’ is sold for $20M

Renren, which was once heralded as the ‘Facebook of China’ and later became China’s answer to MySpace after falling out of fashion among its core young users, is selling its social networking business. Renren’s parent company Beijing Qianxiang Wangjing has agreed to sell all tangible and intangible assets of renren.com to Beijing Infinities Interactive Media, […]

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How Topic Clusters Are Revolutionizing the Future of Marketing

How Topic Clusters Are Revolutionizing the Future of Marketing

To survive in today’s competitive digital landscape, businesses need to focus on their content strategies now more than ever. You need to understand how your target audience consumes content and figure out what they’re looking for. It’s not effective to produce random content at a high rate if it’s not valuable. Everything you publish across […]

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Want to Connect with Millennials? Take a Page from Print Catalogs

Want to Connect with Millennials? Take a Page from Print Catalogs

In today’s tidal wave of new social media platforms, smartphones, and streaming services, it’s easy to write off forms of “traditional” advertising as obsolete and irrelevant. That bias is certainly understandable — after all, it’s the message that experts in Forbes and LinkedIn have been hammering into marketers’ heads since the early 2010s. But the latest research shows that […]

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