Sheryl Sandberg knew more of Facebook’s work with Definers than she let on

Sheryl Sandberg knew more of Facebook’s work with Definers than she let on

Two weeks after The New York Times revealed Facebook’s controversial work with Republican opposition research firm Definers Public Affairs, Facebook COO Sheryl Sandberg has changed her story in significant ways. The latest revelation: Sandberg herself directed Facebook’s communications team to probe the financial ties of George Soros, left-leaning billionaire and frequent political target of the […]

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More than 400 Marketers Critique Marketing’s Holiday Approach

More than 400 Marketers Critique Marketing’s Holiday Approach

By Jay Baer, founder of Convince & Convert Do you become a different marketer during the holiday season?  Until it begins, you spend countless hours researching your audiences, building buyer personas, and executing strategies that put the customer’s experience first. All of your work is rooted in best practice and is conducted with an innovative […]

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Marketing Day: Amazon’s Cyber Monday, Facebook MRC viewability audit, YouTube Stories

Marketing Day: Amazon’s Cyber Monday, Facebook MRC viewability audit, YouTube Stories

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Amazon’s Cyber Monday, Facebook MRC viewability audit, YouTube Stories appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free […]

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Facebook staff discussed selling API access to apps in 2012-2014

Facebook staff discussed selling API access to apps in 2012-2014

Following a flopped IPO in 2012, Facebook desperately brainstormed new ways to earn money. An employee of unknown rank sent an internal email suggesting Facebook charge developers $250,000 per year for access to its platform APIs for making apps that can ask users for access to their data. Employees also discussed offering Tinder extended access […]

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