Sheryl Sandberg knew more of Facebook’s work with Definers than she let on

Sheryl Sandberg knew more of Facebook’s work with Definers than she let on

Two weeks after The New York Times revealed Facebook’s controversial work with Republican opposition research firm Definers Public Affairs, Facebook COO Sheryl Sandberg has changed her story in significant ways. The latest revelation: Sandberg herself directed Facebook’s communications team to probe the financial ties of George Soros, left-leaning billionaire and frequent political target of the […]

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More than 400 Marketers Critique Marketing’s Holiday Approach

More than 400 Marketers Critique Marketing’s Holiday Approach

By Jay Baer, founder of Convince & Convert Do you become a different marketer during the holiday season?  Until it begins, you spend countless hours researching your audiences, building buyer personas, and executing strategies that put the customer’s experience first. All of your work is rooted in best practice and is conducted with an innovative […]

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