User Engagement: The Most Important Metric You Aren’t Tracking for Your SaaS Business (and how to do so)

User Engagement: The Most Important Metric You Aren’t Tracking for Your SaaS Business (and how to do so)

**Click here to check out Sherlock – our recently released product on Product Hunt now** User engagement is the lifeblood of every SaaS business. Whether you run a light, freemium prosumer app; or a heavy, enterprise B2B app – the success of your business is dependent on the engagement level of your user base. This […]

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Tomorrow’s Marketing Analytics Today – Oracle Infinity™

Tomorrow’s Marketing Analytics Today – Oracle Infinity™

Oracle InfinityTM is Oracle Marketing Cloud’s new data analytics platform for capturing, processing, storing and interrogating unlimited datasets for companies that want actionable customer intelligence to fuel their marketing programs. It’s a new approach that takes the promise of big data (which has been around for 10 years already) and transforms it into a tangible, meaningful […]

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SearchCap: Google drops paginated results, small business agency use & Google local services menu

SearchCap: Google drops paginated results, small business agency use & Google local services menu

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google drops paginated results, small business agency use & Google local services menu appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress […]

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Facebook urged to make GDPR its “baseline standard” globally

Facebook urged to make GDPR its “baseline standard” globally

Facebook is facing calls from consumer groups to make the European Union’s incoming GDPR data protection framework the “baseline standard for all Facebook services”. The update to the bloc’s data protection framework is intended to strengthen consumers’ control over how their personal data is used by bolstering transparency and consent requirements, and beefing up penalties […]

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