The 2018 guide to B2B sales, Part 2: Segmentation, content, and nurtures

The 2018 guide to B2B sales, Part 2: Segmentation, content, and nurtures

In Part 1 of this series, I broke down how to effectively use different channels for B2B efforts –  from demand generation channels like Facebook, LinkedIn, and Pinterest to get in front of highly relevant audiences to paid search to capitalize on audiences with intent. I also touched on optimizing the landing pages/content you should […]

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Sharp Suits & Scrappy Marketing: How Indochino Crafted a Tailor-made Digital Strategy with Unbounce

Sharp Suits & Scrappy Marketing: How Indochino Crafted a Tailor-made Digital Strategy with Unbounce

Similar to how Indochino is revolutionizing menswear with made-to-measure suits, it turns out a custom fit applies to their digital marketing too. In the past year, the fast-growing apparel brand saw over 50% growth in retail, and opened nine new showrooms across North America. The brand’s marketing team of just 12 people are used to […]

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The Great CPC Hoax: Why Cost Per Click Doesn’t Matter to Creating High-ROI Ad Campaigns

The Great CPC Hoax: Why Cost Per Click Doesn’t Matter to Creating High-ROI Ad Campaigns

People always ask me the same question about AdWords: “What’s a ‘good’ cost per click?” And my response back to them is always the same: “Why do you care?” See, most people have AdWords wrong. They obsess over the costs. They know that more and more competitors are advertising on the platform, which drives up […]

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Social Media Marketing Spotlight: U.S. Bank Rallies Local Allies for a Friendly, Engaging #MNNice #NiceOff

Social Media Marketing Spotlight: U.S. Bank Rallies Local Allies for a Friendly, Engaging #MNNice #NiceOff

Roughly 120,000 visitors from 130 countries descended on the Twin Cities last week to take part in Super Bowl LII festivities hosted in downtown Minneapolis. To welcome visitors to the Land of 10,000 Lakes, Minneapolis-based U.S. Bank—which just so happens to have its name on the stadium that hosted the big game—wanted to give visitors […]

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After years of neglect, Snapchat wins in the developing world

After years of neglect, Snapchat wins in the developing world

 Snapchat doubled its Rest of World revenue this quarter. That’s a surprise, considering CEO Evan Spiegel never seemed to care about anyone but U.S. teens. Snapchat’s Android app was buggy. Its videos loaded too slowly on weak connections. And Spiegel even admitted “Historically we’ve really focused our efforts on markets where [high-end phones and broadband […]

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