Twitter’s Dorsey downplays acquisition possibilities, sees ‘strength to our independence’

Twitter’s Dorsey downplays acquisition possibilities, sees ‘strength to our independence’

 If you’re a Twitter shareholder wondering if the company is about to get acquired, co-founder and CEO Jack Dorsey doesn’t want you to get that impression. “There’s a lot of strength to our independence,” he said, at the Goldman Sachs Technology and Internet Conference on Tuesday. Dorsey believes that it’s important for Twitter’s business that… […]

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How to deliver a data-driven search marketing strategy using customer intent trends

How to deliver a data-driven search marketing strategy using customer intent trends

Where is the biggest opportunity in marketing at the moment? According to Sophie Moule, Head of Marketing at Pi Datametrics, it’s the sheer amount of customer data that we can get from search. With 3.5 billion searches per day being carried out by Google, not to mention on vertical-specific websites like Amazon, YouTube and Pinterest, there […]

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