The Great CPC Hoax: Why Cost Per Click Doesn’t Matter to Creating High-ROI Ad Campaigns

The Great CPC Hoax: Why Cost Per Click Doesn’t Matter to Creating High-ROI Ad Campaigns

People always ask me the same question about AdWords: “What’s a ‘good’ cost per click?” And my response back to them is always the same: “Why do you care?” See, most people have AdWords wrong. They obsess over the costs. They know that more and more competitors are advertising on the platform, which drives up […]

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Social Media Marketing Spotlight: U.S. Bank Rallies Local Allies for a Friendly, Engaging #MNNice #NiceOff

Social Media Marketing Spotlight: U.S. Bank Rallies Local Allies for a Friendly, Engaging #MNNice #NiceOff

Roughly 120,000 visitors from 130 countries descended on the Twin Cities last week to take part in Super Bowl LII festivities hosted in downtown Minneapolis. To welcome visitors to the Land of 10,000 Lakes, Minneapolis-based U.S. Bank—which just so happens to have its name on the stadium that hosted the big game—wanted to give visitors […]

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