5 Purpose-Driven Companies Making an Inspiring Splash on Social Media

5 Purpose-Driven Companies Making an Inspiring Splash on Social Media

As our world becomes increasingly connected through the internet, social media and mobile technologies, consumer awareness and engagement around local and global social, economic, political and environmental challenges are soaring to new heights. As a result, people desperately want to invest their time and money where their hearts are by supporting and working for companies […]

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Instagram hires Twitter’s former VP of revenue product

Instagram hires Twitter’s former VP of revenue product

 Instagram made a big hire last week when it brought on board Ameet Ranadive, Twitter’s former VP of revenue product. At Instagram, Ranadive is working as director of product overseeing the Wellbeing team, “which helps promote positive behavior on Instagram and protects the community from bad behavior and content,” he posted on Twitter on Friday. […]

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The Top 20 Elements That Add Credibility to Your Website

The Top 20 Elements That Add Credibility to Your Website

Before you start trying to drive traffic to your website, you need to master one factor. I’m talking about credibility. Without a credible website, you’ll struggle to get more customers and increase conversions. Plus, credibility shows you’re trustworthy. If you’re offering something without a trusted name or brand behind it, people will be hesitant to […]

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3 Unusual Content Marketing Approaches That Actually Work

3 Unusual Content Marketing Approaches That Actually Work

My favorite brand on social media is Denny’s. The diner chain eschews pretty much every marketing convention, and that’s exactly why its efforts stand out so much. The company’s online personality has been compared to that of a “chill teenager.” Its Twitter feed is filled with juvenile humor, rarely promoting the restaurant’s actual food in […]

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