Facebook has a 100-person engineering team that helps advertisers build tools and infrastructure

Facebook has a 100-person engineering team that helps advertisers build tools and infrastructure

 Facebook says that one of its success stories in recent years involves a relatively small group of engineers. Originally it was just one engineer, Vastal Mehta, who serves as Facebook’s director of solutions engineering and now leads a team of more than 100 people that works with advertisers to build the technology and infrastructure needed […]

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Pinterest adds former CBS Corp. CFO Fred Reynolds to its board

Pinterest adds former CBS Corp. CFO Fred Reynolds to its board

 Pinterest announced today it’s adding former CBS and PepsiCo exec Fred Reynolds to its board of directors. Reynolds’ background includes global financial and strategic planning as well as business analysis, the company notes. He will also serve as Pinterest’s Audit Committee Chair. Prior to joining Pinterest’s board, Reynolds spent 15 years at CBS and… Read […]

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Digital Marketing News: Teens Over Facebook, Blockchain and Big Blue, MoonPie Roasts You

Digital Marketing News: Teens Over Facebook, Blockchain and Big Blue, MoonPie Roasts You

Social Commerce Takes Hold. A study by PwC reports that 78% of consumers are influenced by social media when shopping online. According to Marketing Week, the “social commerce boom” is being fueled by young mobile consumers. Thirty-three percent of 18- to 24-year-olds say they would purchase items directly on Facebook, 27% on Instagram and 20% […]

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