Behind the Marketing Curtain: An Interview with Social Customer Care Wiz Dan Gingiss, McDonald’s

Behind the Marketing Curtain: An Interview with Social Customer Care Wiz Dan Gingiss, McDonald’s

Social media marketing has become an important part of any brand’s digital marketing mix, helping brands of all sizes foster customer connections and engagement. But as more consumers use social media to “ring the bell” and gain access to the person who can help solve their problems, many find the social bell is out of […]

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Facebook says Pages that regularly share false news won’t be able to buy ads

Facebook says Pages that regularly share false news won’t be able to buy ads

 Facebook says it’s taking another step against Pages that share fabricated news stories. The company has already been working with outside fact-checkers like Snopes and the AP to flag inaccurate news stories. (These aren’t supposed to be stories that are disputed for reasons of opinion or partisanship, but rather outright hoaxes and lies.) It also […]

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CBM082817

CBM082817

Here are the notes from the Chris Brogan Media broadcast for 08/28/2017. (You can watch this on my Facebook account). This live video was all shot using Ecamm Live (client), the best way to do Facebook Live for Mac. Continue Reading The post CBM082817 appeared first on chrisbrogan.com. Build your free WordPress website with Host2.us […]

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How Do You Create a Business Case to Prove the ROI of Your Cross-Channel Marketing?

How Do You Create a Business Case to Prove the ROI of Your Cross-Channel Marketing?

Gone are the days where the marketing department operated on a "wing and a prayer." Data is now available on every marketing tactic imaginable. That's good and bad. It's good because now ROI can be calculated more accurately to justify campaigns and shape future initiatives. However, it's also bad because there is literally so much […]

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