Recovering Site Abandoners at Every Touchpoint
On-site conversation rates can be broken down into two parts: product-to-cart and cart-to-checkout. Industry averages tell us that product-to-cart conversion rates average 8.7% while cart-to-checkout averages 25-30%. Overall site conversion rates average 2.5%. While the 2016 numbers represent big increases over the 2015 numbers – product-to-cart increased 74% and cart-to-checkout increased 78.5% – brands need […]
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