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Jean Giraudoux once said, “The secret to success is sincerity. Once you can fake that, you’ve got it made.” It’s a funny indictment of how to take exactly the wrong approach to authenticity. But too often, brands and marketers miss the sarcasm. We target an audience, then carefully cultivate an image to appeal to them. […]

Recently, I stumbled upon a scary statistic. A whopping 69.23% of ecommerce shopping carts are abandoned. To put this into perspective, for every 100 customers who start the checkout process, 69 don’t finish. Is it a massive problem? Absolutely. These numbers shouldn’t sit right with any business owner. That’s too many lost sales and potential lifelong […]

 Several of the European Union’s major economies are calling for tax reform across the bloc that responds to where tech platforms generate revenue, not just where they book profit — arguing that the current system allows digital giants to minimize tax liabilities by using subsidiaries sited in low-tax countries such as Ireland. Read More Build […]

Some pig. Terrific. Radiant. Humble. In the classic E.B. White novel, Charlotte’s Web, these simple yet impactful words save a life and make another better. And for prolific writer, marketer and speaker Ann Handley, these words also make the title character the best content marketer in the world. “In just four [phrases] she had to […]

How Many Live Posts Do You Need When You Launch Your Blog Today, I want to answer a question almost every blogger asks when they start blogging: How many posts should I have live before I launch my blog? It’s a common question I get, and while I’ve mentioned a few approaches in other episodes […]

 Some Facebook users have noticed a new section called “Movies” appearing in the mobile app’s main navigation. The feature offers a way to see which movies are playing nearby, available showtimes and a list of local theaters and their movie selections. The section is powered through an integration with Fandango’s booking service, so you can […]

Have you noticed a recent shift in Google’s local search results? Columnist Joy Hawkins shares everything you need to know about the ‘Hawk’ update, which seems to have killed some of the changes we saw with Possum. The post August 22, 2017: The day the ‘Hawk’ Google local algorithm… Please visit Search Engine Land for […]

Below is what happened in search today, as reported on and from other places across the web. The post SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting […]

Consumer expectations about the digital shopping experience have never been higher. Today, consumers expect relevant, personalized content and offers that cater to their needs in any given moment. But what does it mean to personalize your marketing? Many marketers mistakenly think that… Please visit Search Engine Land for the full article. Build your free WordPress […]

The funnel has become a key part of the modern-day marketers toolkit. It’s the first report they peak at on Monday morning, and the last report they check before leaving for the weekend on a Friday. All serious analytics tools have some version of a funnel report, with differing degrees of flexibility and features. Some […]