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Budget is always top of mind for content marketers, but especially this time of year. In order to get even close to the budget that you want or need, you have to justify the spend. Unfortunately, we’ve been ineffective at content for a while. But the question is, can we change the narrative? In his […]

What strategy is your company using to improve the customer experience? Hopefully, you’re taking multiple approaches to enhance your customer service department. Here’s the trick. Are you looking at the customer experience strategy from an internal company viewpoint? Or are you trying to see the customer’s perspective? Journey maps help you get inside the mind […]

I order an Uber on my smartphone, use an app to make sure my cappuccino (skinny, hold the sugar) is ready for me to pick up without waiting in the queue, and stream an episode of Stranger Things on Netflix using mobile data all on my way to work. Do I think, 'Wow, that was […]

Last week at Marketing Profs B2B Forum it was pretty clear B2B marketers are more interested in influencer marketing than ever before. Lee Odden’s session – Why to ROI: B2B Marketing Case Studies for Success– promises to deliver not only why influencer marketing is something we should all be talking about, but also how to […]

4 Difficult Realities All Bloggers Face During a conference last year I was invited to have dinner with three other bloggers who had all been blogging for 5-10 years and were now doing it full-time. It was a fun dinner, and we covered a lot of ground in terms of conversation. But during dessert the […]

Here are the notes from the Chris Brogan Media broadcast for 10/08/17. (You can watch this on my Facebook account). This live video was all shot using Ecamm Live (client), the best way to do Facebook Live for Mac. Continue Reading The post CBM100817 appeared first on chrisbrogan.com. Build your free WordPress website with Host2.us […]

 I used to build bombs in my basement. My friend, a guy who called himself Damage Inc. on the BBSes, built pipe bombs and made a rocket launcher that shot small Estes rockets tipped with razors. We set them off in abandoned fields and fired rockets into trees. We lived in Columbus, Ohio, where there […]

AdWords Scripts have received some new capabilities in the new AdWords interface. Contributor Frederick Vallaeys walks us through what to expect. The post AdWords Scripts now available in new AdWords interface appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Capitalizing on Google Tag Manager, Google My Business & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us […]

It will have a profound effect, he says, on how products are designed, presented, sold and used. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!