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The new feature lets site owners track vertical and horizontal scrolling on their website pages. The post Google Tag Manager now has a native scroll depth tracking plugin appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

 In a textbook illustration of the conflict of interest between Facebook and Google’s ostensible dedication to free speech and their ostensible espousal of progressive values, the internet giants reportedly took millions in advertising money from a major anti-immigration group at the same time as both were engaged in pro-immigration advocacy. Read More Build your free […]

There are several processes that make (or break) a business. Perhaps the most important of these is the process that goes into your marketing and sales pipeline. This is where your leads turn into customers, where your main revenue comes from. Your marketing and sales pipeline refers to the stages that your sales rep goes […]

How often do you use Facebook Live video streaming? If your answer is never or not very often, you need to change that. You can use Facebook Live for various marketing campaigns. It can also help you add subscribers to your email list. Leveraging your live video streaming skills the right way can help you […]

Email marketing personalization is one of the best ways to boost engagement and make your customers happy. With the power to drive 2.5 times higher click-through rates and 6 times more sales, it’s easy to see why so many marketers are putting a personal touch on their campaigns. But to deliver a truly one-to-one email […]

The eternal question for businesses both large and small: should you run your marketing in-house, or should you hire an expert? There are numerous factors to take into account including level of expertise, the complexity of the campaign, existing internal resources and the management fee of said expert. We’ll come clean. Most of these types […]

If you’ve ever been pregnant, lived with a woman who’s pregnant or even just been around a pregnant woman, you can guess it is not smart to lie to a woman who’s pregnant about food. Well that’s how I felt today. 6 months along and in arrives a marketing email with the subject line: “[Infographic] […]

So, you’ve tweaked your landing pages until your conversion rates can’t get any better, split tested every facet of your ad campaigns and collaborated with influencers in your niche to maximize your exposure. What’s next? These tactics are wonderful and can generate explosive growth, but after a while, you’ll reach a plateau. Once your startup […]

AMP stands for Accelerated Mobile Pages, Google’s open source initiative to improve web page speed and performance for mobile users. But that speed comes at a cost for digital marketers. AMP eliminates scripts — including the scripts that help you track mobile calls. On October 19, join… Please visit Marketing Land for the full article. […]

The holiday season has arrived early for locally focused marketers. Consider the developments that have occurred just in the past week: Google My Business API added new features, including the ability to manage your Google Posts. Facebook announced a number of tools and partnerships supporting… Please visit Search Engine Land for the full article. Build […]