Twitter says it has ‘implemented safeguards’ to prevent Trump account deactivation

Twitter says it has ‘implemented safeguards’ to prevent Trump account deactivation

 President Trump’s Twitter account was deactivated on Thursday for 11 minutes at the hands of a rogue employee on their last day at the company. While many cheered the attempt at halting the controversial tweets, others expressed concern at the lack of control Twitter had over its own service. Read More Build your free WordPress […]

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How to Write Ecommerce Emails That Don’t Annoy the Crap out of Your Readers

How to Write Ecommerce Emails That Don’t Annoy the Crap out of Your Readers

Email marketing is an essential component of every business. But it’s even more important for your ecommerce website. Why? It’s one of the best ways to communicate with your customers. As an ecommerce business, you don’t have the luxury of seeing your customers face to face like you would if you were a brick-and-mortar company. […]

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Evolving past last-click attribution in paid search

Evolving past last-click attribution in paid search

“Better the devil you know than the devil you don’t.” That famous quote applies to the many marketers who default to last-click attribution, even with its well-documented failure to take the entire customer journey into consideration. During ClickZ’s latest Masterclass on paid search optimization, in association with Fospha and Kenshoo, we surveyed 800 marketers on […]

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Digital Marketing News: Clowns for Whoppers, Facebook Dynamic, Automatic Messages

Digital Marketing News: Clowns for Whoppers, Facebook Dynamic, Automatic Messages

Persado now generates emotionally-targeted marketing messages for individuals. Copywriters, prepare to start feeling nervous: Persado uses machine learning and people’s reactions to previous campaigns to determine users’ emotional profiles and is now launching Persado One, which allows the text to be generated for individual users. MarTech Today How many people see your content on each […]

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SearchCap: Bing shopping ads expand, Yext knowledge assistant & Acquisio acquired

SearchCap: Bing shopping ads expand, Yext knowledge assistant & Acquisio acquired

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing shopping ads expand, Yext knowledge assistant & Acquisio acquired appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us […]

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Why It’s Imperative Retailers Move From Next Best Offer To Next Best Experience

Why It’s Imperative Retailers Move From Next Best Offer To Next Best Experience

Historically, retail marketers have chased the next offer. Most analysis is focused on what will drive the next sale and not necessarily the customer’s big picture. With advances in marketing technology, marketers are now able to tap into sophisticated data sets of their customers offering insight into contextual awareness, lifetime value, customer satisfaction drivers and […]

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