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Facebook recently released Facebook Messenger app ads to the general public. Aaaaaannnnnddddd digital advertising just got even more creepy than ever imagined. Thanks, Zuck. You can now directly message potential prospects via Facebook Messenger right in their inboxes. Kinda like LinkedIn’s Sponsored InMail. Meaning you can nag people 24/7 now. But with all of these […]

You don’t need a large budget for an effective PPC strategy. Here’s how to maximize the success of your PPC campaigns regardless of the size of your budget. The budget of a PPC campaign can play an important role in its performance. However, it doesn’t guarantee successful results without a proper planning first. It’s common […]

I expect you’re already familiar with the ‘list post’. Even if you’ve never written one, you’ll have read plenty – such as Nicole Avery’s recent post on 5 Tips to Help You Consume Content More Productively. Some sites, including List 25, publish nothing but list posts. But lists can be useful in any post. Even if they […]

As our world becomes increasingly driven by digital technologies and the workforce experiences generational shifts, employee engagement is rising as a top focus area for many companies. After all, according to Gallup’s 2017 State of the American Workplace study, just 16% of the American workforce is “actively” engaged. Of course, when employees aren’t engaged, they’re […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Santa trackers, Google AJAX crawling & our community corner appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free […]

 Facebook and Instagram have begun testing a feature that allows you to more easily bring your Instagram contacts into Messenger. The experience, which is entirely opt-in for the app’s users, is the latest in a series of integrations between Instagram and Facebook’s properties, which has earlier included the cross-posting of Instagram Stories to Facebook as […]

There’s a scene in Cormac McCarthy’s book, All the Pretty Horses, in which the main character, John Grady, plays pool with his boss, a wealthy Mexican ranch owner. The reader feels tension because John, a transplanted Texan cowboy, has been covertly dating the owner’s daughter and it’s not clear whether the owner is aware. At […]

Email is one of the best ways to communicate with your customers. Sending confirmation emails can help establish a stronger relationship with your current clientele. It keeps them in the loop. They won’t have to second-guess whether their order went through or whether an action they completed was successful. That’s why all companies need to […]

If you’re trying to master PPC, you need a firm understanding of your AdWords Quality Score. Your Quality Score in AdWords plays a significant role in determining the cost, effectiveness and success of your PPC campaigns. But what is it, and how can you improve yours? What is a Quality Score? Quality Score is essentially what it says on the tin: […]

An Invitation for YOU to Be Featured on the ProBlogger Podcast Today’s podcast is a little different. It’s an invitation for YOU to be featured in an upcoming episode of the ProBlogger podcast. Early next year we’ll be releasing a brand new free course for bloggers to help them launch their blogs. And in the lead […]