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Where can your customers reach you? I’m willing to bet you’re active on multiple platforms in addition to having a website and potentially a storefront location. Those of you who don’t have multiple marketing channels have a separate issue that needs to be addressed sooner rather than later. But for now, let’s assume at the bare […]

For the past two decades, the pinnacle of search sophistication was talking to a search engine like you’re Tarzan. “What are the best hiking boots for men?” became “best hiking boots men.” “How many ounces are there in a pound?” became “number ounces pound.” Question words, articles, adjectives, or any such linguistical fanciness would confuse […]

 Coinbase is growing up fast — or at least trying to. As an emblem of its current effort to accommodate the massive demand on its platform, the mainstream U.S. cryptocurrency exchange just added Facebook Vice President of Messaging Products David Marcus to its board of directors. Read More Build your free WordPress website with Host2.us […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google’s SEO guide, Microsoft outings app & data SEO appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free […]

“Engagement.” It’s a term often dismissed as “fluffy” that lacks true value towards primary business goals. But we live in a world where customers can engage with us in real time. And with this comes an expectation of delivering the best experience possible. It’s not just about letting your customers feel heard. Engagement metrics, while […]

The median salary for a Chief Marketing Officer (CMO) is reported to be $169,066 per year. That’s an expense that very few startups can afford. Some entrepreneurs try to hire key personnel with less experience in order to reduce costs, but even then, you’re looking at an $80,000 salary to hire a CMO with limited […]

Much as Google has become synonymous with the Internet, AdWords has become synonymous with marketing. The search engine giant’s advertising platform is, without a doubt, one of the most integral parts of any online advertising campaign. In fact, for every $1 spent on digital advertising, 42 cents goes to an AdWords campaign. That being said, […]

You’re a blogger, so hopefully you feel confident working with words. But words alone aren’t enough. Even if you haven’t been blogging for long (or are yet to start), you’ve probably noticed numbers coming up a lot in other people’s posts. You often find numbers in post titles such as: How I Made over $500,000 […]

 Instagram made a big hire last week when it brought on board Ameet Ranadive, Twitter’s former VP of revenue product. At Instagram, Ranadive is working as director of product overseeing the Wellbeing team, “which helps promote positive behavior on Instagram and protects the community from bad behavior and content,” he posted on Twitter on Friday. […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google customer match, local SEO & SMX West appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting […]