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There’s no doubting the power of inbound marketing. It’s safe to say that inbound has revolutionized the way marketing works in today’s world. When it works, that is. Because many times, it doesn’t. Or at least, it takes too long. Crafting an inbound campaign requires audience targeting, multiple forms of content based on funnel stages, […]

How can you confidently pour your heart and soul into a non-traditional marketing strategy, knowing it could either take flight or fizzle? It’s a dilemma that outside-the-box marketers must wrestle with if they truly wish to innovate and transform their industry. The idea of experimenting with methods that haven’t been substantiated through successful practice is […]

Today is the first episode in a 12-part series we’re running on the ProBlogger podcast over the next few weeks. We’re handing the podcast over to you – the listeners and readers of ProBlogger – to tell your story of how you started your blog and what’s happened since. As I said a couple of weeks ago, in […]

Here are the notes from the Chris Brogan Media broadcast for 12/17/17. (You can watch this on my Facebook account). The goal of these posts is that there are trends and ideas here that might impact your business now or soon. Think on the stories here and look for ways to adjust your business accordingly. […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Net neutrality, AdWords grants & EU licensing fees appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting […]

If you have never heard that Marketing became a technology-driven world, chances are you missed the memo. So, let's assume you are aware of all of this and you also know that ROI is the key factor why marketers are looking to implement marketing technology. In a recent report from Ascend, marketers  were surveyed on […]

 EyeEm is unveiling new tools to help the brands and marketers using the site to source their images. Underlying these tools is a technology called EyeEm Vision, which we described in-depth earlier this year. The goal is to expand image recognition so that it’s not just identifying the objects in the photo, but also its […]

It remains to be seen whether European legislators and regulators will pick up the cause, but there’s a possibility that they will. The post European press agencies push for licensing fees for their content from Google, Facebook appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free […]

Google has grown smarter at recognizing variant spellings of the same entity, but columnist Paul Shapiro observes that it’s not perfect yet. The post Optimizing for Hanukkah: Sometimes it’s still strings, not things appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us […]

Businesses are at the mercy of their customers. The customer determines whether a company thrives, survives, or fails. That’s why you’re spending so much time, effort, and money on various marketing campaigns. Targeting new customers. Trying to retain existing customers. Figuring out how to squeeze some additional profits from your best customers. It may be […]