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While influencer marketing boomed in 2017, it’s been on the rise for a full decade. In fact, we first posted about it in 2008 after we attended a session at SES San Jose on social media analysis and tracking. Ten years later and influencer marketing has evolved from a rising trend into a proven marketing […]

Sticky Bars are the less intrusive cousin of the noble Popup. They appear at the top or bottom of the page (and sometimes the sides) when a visitor arrives, leaves, scrolls down or up, stays on the page for a certain time period or clicks a link or button. They have a million useful use […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google image bug, starting SEO & AdWords keyword matches appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free […]

 “The app became too cluttered,” Facebook’s head of Messenger David Marcus announced today in a post of plans for 2018 including “massively simplifying and streamlining Messenger this year.” Between Messenger Day/Stories, its Snapchatty augmented reality camera, a bot Discover section, games, and more, Facebook had to build artificial intelligence “M… Read More Build your free […]

Consumer demand for healthy food is at an all-time high, leading Chief Marketing Officers (CMOs) to think outside of traditional marketing channels to put healthy brands directly in front of their target markets. The majority of healthy food brands are small in terms of size, compared to the established players, but with creative approaches, they […]

If you’ve created one of these 7 types of products to sell on your blog, or you’re going to start offering a service to your readers, then you need a sales page. The sales page is (not surprisingly) a page on your blog that’s all about your product or service. You can link to it […]

When we’re at work, we want to believe that people think about our business all day long. In our minds, we’re the FIRST company a customer or prospective customer considers when a particular need arises. But you and I both know that’s not how it works. What does it take for your business to stay […]

The customer is always right. I’m sure you’ve heard this before as the golden rule of business. But what this rule doesn’t encompass is the customer experience. The saying should be: always put the customer first. You may have certain operations and practices in place to make things easy and cost-effective for your company, but […]

The image was designed by guest artist Cannaday Chapman and created in collaboration with the Black Googlers Network. The post Martin Luther King Jr. Day 2018 Google doodle honors Dr. King & his dream for a better world appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your […]

Businesses tend to have a huge marketing push right before, and often during, the holidays, but often times these marketing campaigns fizzle out after the new year. It’s easy to dial back your marketing efforts and budget after a busy season, but if you’re smart you’ll keep that momentum up well into the first months […]