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 Facebook is looking to clean up and clarify the way advertisers measure their campaign performance. Over the past couple of years, the company has had to acknowledge multiple mistakes in its ad metrics. So making these kinds of tweaks (and taking other steps to increase transparency) could help restore advertisers’ confidence in the company’s numbers. […]

 At this point, if you haven’t accepted the celebrity influence of the Kardashian/Jenner machine, you probably haven’t been paying attention to pop culture at large. Snap is definitely paying attention. Yesterday, Kylie Jenner tweeted a pretty brutal takedown of Snapchat with the nonchalance that only a celebrity who has mastered social media better than most […]

 Airbnb is rolling out a few new additions to their home-booking system, including new tiers that are aimed at higher-end customers, called Airbnb Plus and Beyond by Airbnb. The new Airbnb Plus tier has homes that are verified for “quality and comfort.” The luxury tier, called Beyond by Airbnb, is built around whole trips including […]

Last month we launched our very first ProBlogger course. After a whirlwind few weeks (months, actually ), I thought I’d take the opportunity to share a bit of what happened behind the scenes while creating the Ultimate Guide to Start a Blog course. Why have we only started offering courses this year? To say it’s […]

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google mobile-first index expanding, Google reviews spam & Gboard update appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us […]

 Snapchat has posted an official response to users who signed a petition on Change.org asking the company to reverse its controversial update, which people say makes the app more difficult to use. In the response, Snapchat promises to make a few more changes to the Friends and Discover section in order to address user complaints. […]

To be a successful marketer, you need to come up with ways to engage with your audience. The goal of every marketing campaign should be to get people to complete a specific action. Some examples of these actions might be: generating a sale getting users to download something adding new subscribers creating social proof of […]

My first encounter with marketing data malpractice came at a young age. I wasn’t old enough to understand what was going on at the time, but my dad loves to tell the story. As I’ve gotten older, the humor and timeless relevance of this anecdote have struck me more and more. It was the mid-90s. […]

Depending on who you talk to, website popups are either a godsend for list building and subsequent revenue creation, or they’re a nuclear bomb for the user experience. Some can’t stand popups and completely disregard sites that use them (or that’s what they say, at least). And there are even entire websites dedicated to hating […]