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Increasing first-page rankings and organic traffic has always involved guesswork. Experienced marketers know that deciding what content to produce and how to publish it can lead to wasted time, energy, and money. That can stop anyone dead in their tracks. But what would it look like if guesswork was no longer a factor in SEO […]

If you’ve ever created a simple website or published a blog post, then you’ve probably used a content management system … The Beginner’s Guide to Using a Content Management System Read More » The post The Beginner’s Guide to Using a Content Management System appeared first on . Build your free WordPress website with Host2.us […]

How can marketers find joy and build greater trust in the B2B landscape of 2023? In the newest episode of our “Feeling B2B” series of expert video interviews, these questions and more are explored by Ahava Leibtag, president at Aha Media Group, who graciously took time recently to sit down with our own CEO Lee […]

Google has launched the URL Contains targeting functionality on Performance Max. The feature, which is also available on Dynamic Search ads (DSA), enables you to manually specify which URL to show your PMax ads to. Here’s a preview of how to access the new tool on the platform, as shared by Google Ads expert Thomas […]

Nearly 40% of first-time visitors look at a website’s layout or navigational links when they land on a page, and … Every Useful Navigation Menu Does These 7 Things Really Well Read More » The post Every Useful Navigation Menu Does These 7 Things Really Well appeared first on . Build your free WordPress website […]

Email interactivity brings common web and app experiences into the inbox. Here’s what’s possible, limitations to be aware of, and a showcase of great examples. Build your free WordPress website with Host2.us free hosting today!

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Small Business Metrics to Track: Measuring Success The Right Way written by John Jantsch read more at Duct Tape Marketing Are you tracking the right metrics that truly measure your definition of success? Many entrepreneurs and small business owners operate by gut feel, but that’s not a reliable gauge of actual success. True progress isn’t […]

Complacency has never been an option in B2B marketing. The products we sell are highly complex, the clients we sell to are highly exacting, our buying cycle is (much) longer, there are fewer customers to go around, and our competition is fierce. Getting ahead in B2B marketing has always been about innovating faster at scale […]

Q4 is looming, and many brands are strategizing how to optimize their budgets to get more traffic to their products when buyer intent soars.  One humble suggestion from this longtime affiliate marketer: TM+ partners (also known as Trademark+ partners or affiliate search partners), who work with brands to bid on brand keywords to drive traffic […]