How to Elevate B2B Marketing with Always-On Influence #B2BMX
While 96% of B2B marketers we surveyed in or State of B2B Influencer Marketing Report are confident about influencer marketing, the majority are still approaching influencer engagement on a periodic or campaign basis vs. Always-On. That short term approach is costly: 12X more B2B marketers are very successful by running Always-On influencer programs vs. those […]
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