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Google Ads API version 14 has been rolled out with several major updates, including new features to support the move from Universal Analytics to Google Analytics 4. Why we care. Version 14 of Google Ads API offers an improved user experience by enhancing both campaign management and performance. What’s new? Here are just a few […]

The post Principles of Choosing a Profitable Blog Topic appeared first on ProBlogger. Image created in Canva I recently had a conversation with a reader about selecting the right topic for a profitable blog. In this discussion, I realized that finding a balance among various factors is crucial. Let’s explore these essential principles for choosing […]

How Employee Experience Shapes Brand Perception written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Tiffani Bova In this episode of the Duct Tape Marketing Podcast, I interview Tiffani Bova. She is the global customer growth and innovation evangelist at Salesforce and the Wall Street Journal bestselling author of Growth IQ. […]

Building a landing page is easy. But creating one that engages your audience and drives conversion is a challenge. To achieve higher conversion rates, it’s essential to elevate your page beyond aesthetics. So are you ready to learn the secrets of high-converting landing pages? Join conversion rate optimization experts in this webinar as they uncover […]

As we work towards elevating the world of B2B marketing, a piece of that includes investing in our own team, and we’ve recently added a new team member to the agency. You may have noticed him make a quiet debut on the blog, but we wanted to take the time to officially introduce you to […]

Looking for an easy way to stay on top of your SEO efforts without paying upwards of $100 (or more) per month? You’re in the right place—for less than a third of the cost and a fraction of the headache, Wincher makes rank tracking and competitor analysis easy. Keep reading to learn everything you need […]

Creators who meet certain eligibility requirements can now apply to join TikTok’s premium content feature, Series. Who is now eligible. Creators must be at least 18 years old and have: An account that is at least 30 days old. Posted four or more public videos in the last 30 days. At least 1,000 “authentic” video […]

If you’re a marketer, you’re all too familiar with the, uh… less exciting parts of the job.  Filling out a templated campaign brief. (What are the KPIs, dangit?) Scrollin’ endlessly through cheesy stock images. Drafting alternative email subject lines and ad copy. Not exactly Mad Men, is it? So: What if you could just… not? […]

If you’re looking for a lightweight ecommerce solution you can add to just about any existing website, Ecwid is a smart choice. You can get set up and selling in just a few minutes for a very reasonable price, but it lacks some of the depth of customization that other ecommerce platforms offer. Keep reading […]

Linda Yaccarino today became Twitter CEO – and she’s got some hard work ahead of her. That’s because Twitter’s advertising revenue has declined 59% year on year, according to an internal presentation acquired by The New York Times. Despite Elon Musk’s recent optimism about Twitter’s advertising progress, stating that “almost all advertisers have returned” and […]