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Inspiration for how to be a better marketer can come from just about anywhere, including under the sea. Or should I say: Under The Sea, the best song from the 1989 Disney classic The Little Mermaid. In the song, the crab Sebastian spends nearly three minutes singing to the mermaid Ariel about why she should […]

Here’s a question that pretty much every marketer is pondering (and maybe losing some sleep over): What does the future hold for marketing in a world of AI tools? You don’t need to polish your crystal ball, drop some tea leaves into a cup, or power up the flux capacitor in your DeLorean to find […]

Most people know that Amazon, Walmart and Instacart have paid search placements on their websites. However, you may not know about their involvement in programmatic, display, social media and Google Shopping. It is crucial for PPC marketers to understand this because retail media (a.k.a. commerce media) is driving customers to retail sites that can transact […]

We want more quality content for our websites, but it’s difficult to produce enough. So how can we scale the content creation process, especially for ecommerce sites with plenty of products? If you were to pay for a copywriter to produce thousands of product snippets from scratch, you’d likely be out of pocket pretty quickly. […]

Our recommendation for most people is WordPress with Hostinger because it’s easy to set up and there are no limits to what you can do. Host your WordPress site on Hostinger for $1.99 per month. Building a great blog starts with choosing the right platform—and there are only a handful truly worth considering. Here are […]

One often overlooked aspect of website management is managing crawl depth, the level at which search engine bots explore and index a site’s pages.  Understanding how to control and optimize crawl depth can significantly impact your website performance and search rankings. This article will provide you with valuable guidance and actionable SEO tips to optimize […]

As we sink into the realm of “do more with less” in B2B Marketing, the shiny sirens of generative AI content are all around us. But the way to rule a B2B brand’s content kingdom is not artificial. It is through a hybrid of humanity and technology that B2B marketers can effectively attract, engage and […]

How B2B Marketers Feel About AI 79 percent of U.S. B2B marketers plan to use more AI in their efforts during the next 12 months, with a leading 41 percent considering investment in AI over the next two years for personalizing the customer experience, 40 percent for content generation, and 36 percent for automated customer […]

How To Turn Adversity Into Purpose Through Mindset written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Siri Lindley In this episode of the Duct Tape Marketing Podcast, I interview Siri Lindley. She is a two-time world champion triathlete and winner of twelve ITU World Cup races. She’s the top female […]

Our recommendation for most people is Shopify because it has everything you need to build an ecommerce website. Try Shopify free for three days, no credit card required. Ecommerce website builders are the fastest and easiest way to start selling online. These tools support inventory, payments, shipping, and everything else you need to run an […]