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A new Google Performance Max feature lets you combine products and create collections – for ads or free product listings. Collections allow you to associate products with your creative assets – images, videos and text. Why we care. The ability to associate different products and assets simplifies the product listing experience, saving you time and […]

We all remember when Twitter first burst onto the scene 16 years ago. If you are like me, you probably remember your first tweet and the excitement after your post was retweeted for the first time! Twitter allowed us to join a global conversation with just 140 characters and quickly gained millions of users around […]

Our top recommendation for people looking to create a new DBA or LLC is ZenBusiness, because it is a fast … The Beginner’s Guide to DBA vs. LLC Read More » The post The Beginner’s Guide to DBA vs. LLC appeared first on . Build your free WordPress website with Host2.us free hosting today!

A while back, we started a blog in the marketing realm. When we first started out, our traffic was flat. But … How to Grow Your Blog Traffic by 20,000 Visitors a Month Read More » The post How to Grow Your Blog Traffic by 20,000 Visitors a Month appeared first on . Build your free […]

Standing Tall in a Crowded Market: Crafting a Compelling Core Message written by John Jantsch read more at Duct Tape Marketing In today’s competitive business landscape, standing out from the crowd is crucial to success. Your core marketing message, often referred to as your brand’s “unique selling proposition” (USP), is the key to making your […]

Google has updated its Misrepresentation policy with detailed information on how marketers can build trust. The document advises what steps and precautions brands should take to make sure their products and offers are eligible to be served in Search. Why we care. The updated policy provides specific criteria for brands. This level of detail will […]

User intent is the foundational piece of strategic SEO efforts. It’s the tool that can help your brands move beyond chasing consumers to delighting them with your content.  This article what exactly user intent is, why it plays such a pivotal role in search, and how you can incorporate it into your SEO strategy.  Understanding […]

ChatGPT has a massive database of words and phrases that we can leverage for SEO with the right prompts.  This article will show you how to use ChatGPT to uncover keyword variations people use when searching or describing a page topic.  These words and phrases are often not found using traditional keyword tools, so this […]

B2B Companies Double Down on Personalization B2B decision-makers used an average of 10 distinct interaction channels to evaluate and research suppliers during 2022 — up from 7.5 during 2019, while those B2B firms that increased their market share by 10 percent or more during 2022 have said that they delivered multi-channel experiences that were backed […]

Building An Event Strategy That Connects With Your Community written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Isaac Watson In this episode of the Duct Tape Marketing Podcast, I interview Isaac Watson. He is an event strategist and entrepreneur who founded Kickass Conferences in 2016. He has produced over 50 conferences […]