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What does a hybrid of human and artificial intelligence look like for B2B marketers, and why is hybridized AI becoming one of the most important and powerful combinations for building brand trust in 2023? Generative AI’s meteoric rise has left nary a sector of society unaffected by the technology’s touch, however when it comes to […]

In today’s fast-paced world, it’s more important than ever for organizations to be able to quickly identify issues, adapt to … The Beginner’s Guide to Agile CRM Read More » The post The Beginner’s Guide to Agile CRM appeared first on . Build your free WordPress website with Host2.us free hosting today!

Want to jump straight to the answer? The best Google Analytics plugin for WordPress is MonsterInsights and Google Analytics Dashboard … Compare The Best Google Analytics Plugins for WordPress Read More » The post Compare The Best Google Analytics Plugins for WordPress appeared first on . Build your free WordPress website with Host2.us free hosting […]

Don’t Be a Walmart: A New Perspective on Pricing and Value for Small Business Owners written by John Jantsch read more at Duct Tape Marketing Do you want to be a Walmart? No, I’m not talking about turning your small venture into a multinational retail corporation overnight. I’m referring to the way you position your […]

Want to jump straight to the answer? The best leadership course for most people is CCL Leadership Development Program or … Compare The Best Leadership Courses Read More » The post Compare The Best Leadership Courses appeared first on . Build your free WordPress website with Host2.us free hosting today!

Google has rolled out a Responsive Search Ads guide to help marketers improve their campaign performances. The new document includes advice on how to write ads for maximum conversions, how RSAs use Google AI to generate ad copy and how to evaluate a campaign’s effectiveness. Why we care. This brand new document is a great […]

TikTok is trialling a new ad-targeting tool that reportedly offers improved data privacy protection. PrivacyGo operates like a data clean room, where separate parties can input multiple sets of data and find commonalities without sharing the original source. Why we care. If PrivacyGo works as expected, this tool will provide marketers with deeper insights into […]

Are Google’s AI-generated summaries in their Search Generative Experience (SGE) interface unfairly stealing clicks from the website publishers who originally created those answers? This is the question everyone in SEO and digital marketing has been asking for a couple of months now.  With Google’s latest update displaying links to SGE’s sources more prominently, now seems […]

B2B Buyers More Thoroughly Evaluating Purchases When it comes to the new processes that B2B buyers have added for purchase decisions, some 38 percent have said they are conducting more rigorous analysis of return-on-investment (ROI), with 31 percent noting that they are taking more time researching buying decisions, and 24 percent focusing on adjusting decision […]

Trivago’s decision to opt out of Google’s new property promotion ads was apparently a costly mistake. Revenue was down 14% year-on-year to $137 million in the second quarter of 2023, following a decrease in website traffic, Trivago reported. Meanwhile, revenue for Expedia, which did advertise with on the search engine’s new ad unit, reported a […]