The truth is in the Test: How to Definitively Prove the Incrementality of Your Programmatic Program

The truth is in the Test: How to Definitively Prove the Incrementality of Your Programmatic Program

It’s been more than a century since merchant and advertising pioneer John Wanamaker famously said, “Half the money I spend on advertising is wasted; the trouble is, I don’t which half,” and when it comes to digital marketing attribution, the situation has sadly not improved. Marketers have long known that cost per click reporting and […]

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A Data-Driven Culture and Insights-Driven Marketing: Strategic Practices from Billion Dollar Brands

A Data-Driven Culture and Insights-Driven Marketing: Strategic Practices from Billion Dollar Brands

Understanding a few key cross-functional relationships can greatly impact your retail Acquisition, Conversion and Retention efforts. Valuable strategies and tactics come to light when information is shared among your key commerce-driven teams that should include, but not be limited to, Marketing, Merchandising, Buying, Planning, Operations and Design. Your business is fueled by a number of […]

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Australian scientists just set a new solar power efficiency record

Scientists at the Australian National University have set a world record for efficiency for a solar thermal dish generating steam for power stations. The team halved energy losses and achieved a 97 percent conversion of sunlight into steam through a new receiver for a solar concentrator dish. This beats commercial systems by about seven percentage […]

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