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What: Google Marketing Next keynote live streamWhen: Tuesday, May 23, 9:00 a.m. PT/12:00 p.m. ET.Duration: 1 hourWhere: Here on the Google Analytics Blog Be the first to hear about Google’s latest marketing innovations, the moment they’re announced. Watch live as my team and I share new Ads, Analytics and DoubleClick innovations designed to improve your […]

For three years, many have participated in our free online courses on Analytics Academy, which aim to help you become an analytics expert and learn best practices on how to make your data actionable. In 2013, we started with a single course focused on Digital Analytics Fundamentals, and have since grown our offerings to include […]

Time flies (and data mounts) when you’re having fun with measurement. One year ago today, we announced our enterprise suite of marketing measurement and analytics solutions, the Google Analytics 360 Suite. Today we wanted to reflect on this first year. Because, well, a lot has changed.  Where we started As marketers know, in today’s mobile-first […]

Max van der Heijden is a user experience and conversion specialist at Google who works with companies across Europe, the Middle East, and Africa. Max shares his thoughts about how companies can build a culture of growth and experimentation. How many times have you launched new features or page designs on your website without testing […]

Agilent Technologies provides laboratories worldwide with instruments, services, consumables, applications, and expertise. They are experiencing a shift as more of their buyers are turning to the web for information on healthcare equipment and services. Image: AdvanceBio Columns Improve Laboratory Workflows (source)  As part of a recent digital transformation to meet their audience’s needs, they sought […]

Last month we announced we removed the five report limit in Data Studio, allowing you to create and share as many reports as needed — all for free. Today we are opening up access to 180+ countries, enabling even more businesses to easily connect to data and create beautiful, informative reports that are easy to […]

Reading Time: 8 minutes Will the real A/B testing success metrics please stand up? It’s 2017, and most marketers understand the importance of A/B testing. The strategy of applying the scientific method to marketing to prove whether an idea will have a positive impact on your bottom-line is no longer novel. But, while the practice […]

Google has dozens of help centers both for external and internal products. Our Technical Writers work hard to keep up with new features, constantly adding new articles, reviewing user feedback and usage metrics to improve existing content. They work closely with Product Managers, Engineers, Marketing and other parts of the company to make sure their […]

Germany’s energy network nearly broken down in January because of poor execution from wind turbines and sun based boards, as indicated by information from a noteworthy exchange union. Wind and sunlight based power plants failed to meet expectations in January, 2017, as a result of shady climate with almost no wind, setting the phase for […]

You’ve just launched a website or feature. Your toe is already tapping. Wait, wait, wait — you can hardly wait one hour to see exactly how it’s performing. Sound familiar? If you’ve been there, we have exciting news for you. Google Analytics 360 can now provide updated insights as quickly as every 10 minutes. We’re […]